BIPOC Organizations Are Often Overlooked But They Are Great for Diversifying Your Sources

Diversity in news coverage remains a persistent challenge, with non-white sources often underrepresented in media narratives. While much attention has been given to diversity within newsrooms, the issue of sourcing diversity is equally significant but often overlooked. Recent data underscores the extent of this problem and highlights the need for concerted efforts to address it.

NPR's initiative to monitor the diversity of its sources since 2013 revealed stark disparities. In its inaugural report, a staggering 77% of sources were identified as white. However, NPR's subsequent efforts to raise awareness of this issue led to notable progress, with non-white sources increasing to 39% in its latest 2021 report. Despite this improvement, it falls short of reflecting the 43% of the U.S. population identifying as people of color.

The persistence of predominantly white sources in journalism is attributed to various factors, including algorithmic biases and journalists' tendency to rely on familiar contacts. This pattern not only perpetuates homogeneity but also undermines trust in media, particularly among marginalized communities.

A 2023 Pew Research survey highlighted the correlation between inclusive reporting and media trust, with over half of Black respondents advocating for greater representation of Black sources in news coverage. To address this, journalists must proactively engage with BIPOC (Black, Indigenous, and People of Color) sources, particularly when reporting on topics beyond race.

One effective strategy to diversify sources is to leverage professional associations tailored to BIPOC professionals across various fields. These associations serve as invaluable resources for journalists seeking diverse perspectives and expertise.

In the realm of health and healthcare, the National Medical Association (NMA) serves as a vital resource, representing African American physicians and providing valuable media contacts and insights into health disparities. Additionally, organizations such as the Association of American Indian Physicians, the National Council of Asian Pacific Islander Physicians, and the National Hispanic Medical Association contribute to a more inclusive dialogue on healthcare issues.

In the business sector, the Executive Leadership Council plays a pivotal role in promoting Black executives and facilitating access to BIPOC experts within the business community. For journalists covering smaller entities, organizations like the U.S. Black Chambers, Inc., the U.S. Pan Asian American Chamber of Commerce, and the U.S. Hispanic Chamber of Commerce offer valuable perspectives and contacts.

In the field of science and technology, the National Society of Black Engineers and the Society for Advancement of Chicanos/Hispanics and Native Americans in Science serve as key conduits to expertise in STEM fields. These associations provide journalists with access to conferences and networks of BIPOC professionals, enriching coverage in science and technology reporting.

Education-focused organizations, such as the National Alliance of Black School Educators and Latinos for Education, are dedicated to addressing disparities in elementary and secondary education. For insights into academia, journalists can turn to the American Association of Blacks in Higher Education and the American Association of Hispanics in Higher Education, which offer valuable perspectives on higher education issues and policies.